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THE IMPORTANCE OF BROCHURE PRINTING AS A MARKETING TOOL.(19/09/2014)Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectible item, not only for its captivating visual effects, but for the loads of product-specific information featured in it. Let's take a look at a few compelling reasons for companies to include brochures in their marketing arsenal:
Given the multi-fold benefits of using brochures for marketing purposes, it should be noted that the quality of design, content, images, the paper and the ink used for brochure printing is the key factor, which determines its effectiveness. Brochure Printing Designs and Dimensions Professional graphic designers can help businesses finalize a suitable content format for their brochures, including an impressive front page. The normal tri-fold design can easily hold up to five sections of concise information on the product or services. Brochures can also be created to contain multiple pages of information and in different sizes too, depending on the business needs. Choosing the right brochure size is essential as people respond well to clutter-free content, aptly supported by images. Again, the texture of the paper and the finishing effects make a marked difference on how well the brochure is received. Brochures that are intended for mail campaigns should preferably be sturdy enough to survive the mail journey! Relying on the services of reputed and experienced brochure printing service providers will help companies leverage the power of brochures as a cost-effective marketing tool. Source: b2bmarketing.net Other news
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